Probiotics & Nutraceuticals

Marketing strategy of Nutraceuticals

Nutraceuticals industry is growing rapidly in recent times because of its importance & uses in the Nutritional & Medical aspects. Various reasons for these market growths are higher incomes, increased consciousness about health. Nutraceuticals are considered as a fortified food product. Some of the direct marketing approaches for nutraceutical products are Retail OTC selling, Specialized outlets, Direct to consumer selling and MLM.