Probiotics, Functional foods & Nutraceuticals

Marketing strategy of Nutraceuticals

Nutraceuticals industry is growing quickly in recent times because of its importance and uses in the Nutritional & Medical aspects. Various reasons for these market growths are higher incomes, increased consciousness about health. Nutraceuticals are considered as a fortified food product. Some of the direct marketing methods for nutraceutical products are Retail OTC selling, Specialized outlets, Direct to consumer selling and MLM. In recent years, Indian economists and market research agencies have championed the Indian nutraceuticals market as a potential engine of growth. With current growth rates exceeding 18% and market forecasts of a fivefold increase by 2020, nutraceuticals are celebrated as the most successful sector of the food and pharmaceuticals market.

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